The Value of a Defined System in Sales

The sales profession has plenty of stereotypes and myths that have followed it through the years. While you often hear of the "art of selling," Dave Mattson prescribes to a different theory, based on having an effective system and a "science" to the sales. Dave Mattson is the CEO of Sandler Training, and wrote the foreword to the second edition of "You Can't Teach a Kid to Ride a Bike at a Seminar," written by David Sandler. Tim Muma speaks with Dave about the keys to consistent success, and how having a roadmap beats selling off the cuff.

Podcast Series: Moving Up the Ladder
Moving Up the Ladder gives employees and employers fresh perspectives improving upon the success of your career, from landing a job and career advancement to effective management and executive achievements.